.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise brand name has actually onboarded Indian cricketer KL Rahul as a brand ambassador and a capitalist in the company, it provided ETRetail.Without divulging the exact percent of concern the cricketer has taken, the business said it is actually a substantial and also critical investment.This cooperation targets to leverage KL's astounding popularity, particularly among young people and health and fitness lovers, to grow Boldfit's reach into untapped markets as well as demographics across India.Sharing regarding the company's development programs, Pallav Bihani, owner as well as CEO of the company said, "Our company are actually going all-in on expanding our activewear and also shoes classifications, which are actually readied to redefine the physical fitness market. These segments are our potential growth engines." Presently, exercise and also yoga exercise add-ons drive most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand name attained a revenue of Rs 73 crore. With calculated projects and also this relationship, the brand name intends to reach out to a profits of Rs five hundred crore through FY26. Established in 2018, it currently serves over 1 crore customers yearly as well as strives to grow this grasp to 5 crore through this alliance. Additionally, it is actually boosting its own supply chain structure to make certain swift delivery and constant product availability.Looking ahead, the D2C startup anticipates a surge in internet traffic, social networking sites interaction, as well as much higher purchases around our flagship types.
Published On Aug 1, 2024 at 10:46 PM IST.
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